Easy Ways to Keep Visitors on Your Website Longer

May 18,2016

There is a large percentage of visitors who fail to engage with more than one page on your site may cause high bounce rates,it is a  common problem plaguing small-business websites. A number of factors can contribute to the problem, but there are a number of easy solutions as well. To determine whether your site needs help getting visitors to stick around longer, log in to your Google Analytics dashboard. If you see a bounce rate higher than 50 percent to 60 percent of your visitors, or an average time-on-site that's less than one minute, consider taking one or all of the following actions.

Make your content more readable.
If you've ever stopped by a web page that consists of nothing more than a long, unbroken piece of dense text, you know how important readability is in attracting and keeping people on a website.

To make your content more readable, adopt the following techniques included cut paragraph,use subheads to break up content into sections,add bullet or numbered lists when possible and bold or italicize key words and phrases.These tips might seem simple, but they create more elements on a page for your readers to engage with, and can significantly reduce your site's bounce rates.

Add internal links.

One simple way to keep people on your site longer is to add internal links to other related pages throughout your site. Though these links also provide some search engine optimization (SEO) value, it's important to structure them with the goal of helping your readers find other information they'll like. Don't use this as an opportunity to keyword-stuff your links full of SEO phrases.

Experiment with multimedia.
Multimedia files tend to hold viewers' attention for longer. Your visitors might not sit down and read thousand word article, but they may listen to all of the same content in a single visit if it's conveyed via video or audio.

Try experimenting with everything from embedded video clips to slideshow presentations to podcasts to image galleries. Measure the impact of these additions on your site's "stickiness" metrics to determine which techniques to use again.

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